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1. Objective
Desenio knew that Amazon was a market with great potential. However, they needed to know the sales volume in the category and the profit margins after Amazon's fees. This information is crucial for all Amazon sellers.
2. Analysis - Market & Products
SellWave analyzed the market and profit margins to propose a product selection with significant potential. Additionally, a project plan was developed to provide a clear structure and overview of what was needed for Desenio to succeed on Amazon.
3. Solution #1 - Account & Product setup
One crucial factor in Desenio's Amazon venture was the lack of internal resources to handle Amazon operations. Therefore, it was vital for SellWave to efficiently set up the entire account from the beginning, which was successfully accomplished. The account was registered, and product pages were created effectively, with a thoughtful division of product variations.
"Our partnership with SellWave was instrumental in accelerating Desenio’s launch on the Amazon platform, reducing time to market, and enabling the business to scale rapidly. SellWave’s expertise and support enabled Desenio to achieve remarkable growth in a shorter timeframe."
4. Solution #2 - SEO & Conversion Optimization
Before the launch, optimizing the product pages for both Amazon SEO and conversion was essential. This wasachieved through efficient copywriting, advanced keyword analysis, and assembling and adapting Desenio'smedia for Amazon.
Maximizing traffic
The goal was to maximize the number of potential customers viewing Desenio's products while converting as many of them as possible into paying customers.
"We knew the customers were out there, but the competition was fierce, so SEO was a significant focus. The goal was to compel Amazon's algorithms to display Desenio's products instead of competing ones."
5. Solution #3 - Effective Ads and Image Optimization
After the launch, significant attention was given to advertising to increase traffic and sales while maintaining profitability. Initially, campaigns were set up, but after the launch, daily optimization of bids, budgets, and campaign types was performed. This yielded excellent results, enabling the account to increase sales while maintaining a True ACOS (or Total ACOS) of 12.8%.
Focus was also placed on product images. After an early analysis of customer behavior, the hypothesis was that minor adjustments to the product images could significantly increase conversion rates. This turned out to be correct. The new product images increased clicks and boosted conversion rates by a remarkable 56%.
6. Results - An outstanding outcome
Through effective management andoptimization of SEO, PPC, andconversion, Desenio has achieved anestimated monthly sales of €64,000* and strong ad campaigns with a TACOS of 12.8%. This was accomplished within just 4 months of the launch
*Note: Exact sales are not disclosed. This number is estimated using a 3rd party tool (Jungle Scout).
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