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ZlideOn has a patented zipper solution that allows anyone to repair zippers in 30 seconds. A product that is perfect for Amazon. However, ZlideOn neither had the time nor the knowledge to handle Amazon. SellWave enabled the initiative and achieved fantastic results. Sales have increased significantly, while margins and ROAS have improved
1. Objective
SellWave conducted a market analysis and project plan that clarified what ZlideOn needed to do to compete in the market and how large the potential saleswere. This gave a clear objective for everyone involved.
"I suggested that we create a simple but clear project plan so that the process became transparent foreveryone in the project"
2. Analysis - Market & Product
In the analysis of the competitors, it became clear that many competitors were doing a good job on Amazon. However, there were clear mistakes that ZlideOn could exploit to increase ranking and conversion compared to competitors.
SEO, advertising, and product images were the key pillars that we were sure we could do better and more efficiently than the competitors. At the same time, they are the most critical parameters to maximize sales. Hence, these three parts were what SellWave focused on optimizing from the start.
3. Solution #1 - Effective Account & Product setup
ZlideOn did not have the resources to manage Amazon internally. Therefore, it was of utmost importance that SellWave could effectively set up the entire account from the start. Which went splendidly. The account was registered and the product pages were created effectively and with a well-thought-out division of product variations.
"Our partnership with SellWave was instrumental in accelerating Desenio’s launch on the Amazon platform, reducing time to market, and enabling the business to scale rapidly. SellWave’s expertise and support enabled Desenio to achieve remarkable growth in a shorter timeframe."
4. Solution #2 - SEO & Conversion Optimization
Even before ZlideOn launched on Amazon, it was important that the product pages were optimized for both SEO and conversion. Through a very careful keyword analysis, sales-focused copywriting, and editing of ZlideOn's existing product images, SellWave accomplished just this.
Ready for Launch
The products were now ready for launch, and we knew that the products had a very good chance of ranking high in both search results and product category.
"It is not only important to show up high in search results. We also need to get customers to click on the product. Therefore, a major focus has been put on optimizing the image and title for Click Through Rate."
5. Solution #3 - Effective Ads and Image Optimization
After launch, SellWave primarily focused on ad optimization. The ads could quickly increase traffic and sales, and SellWave maintained profitability. Daily optimization of bids, budgets, and campaign types was made. This yielded good results, and the account was able to increase sales and at the same time, ACOS month by month. Sales from advertising increased by 705%, and during the same period, ROAS also increased by 131%.
Focus was also placed on product images. After an early analysis of customer behavior, the hypothesis was that minor adjustments to the product images could significantly increase conversion rates. This turned out to be correct. The new product images increased clicks and boosted conversion rates by a remarkable 56%.
6. Results
With effective administration, advertising, conversion, and SEO optimization, ZlideOn went from $0 to over $100,000/month* with just one product page. ZlideOn is also ranked #1 in its category.
In addition, a large number of reviews, data, and feedback were collected and used to increase sales and business operations.
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